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New Organic Tweet Analytics
New organic insights are now available on Twitter. They positioned it for advertisers, but we’ve researched it and even if you’re not advertising on Twitter, you can still glean some great information...
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Let’s Get Visual: Ideas for Your Social Media
I handle social media for companies on a daily basis and I see something consistent every time: More visibility on social media means more engagement, connections and more social media love! In the...
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Facebook’s New Feature: Calls-to-Action
Facebook has a new feature, which allows page admins to add a call-to-action button to Facebook’s pages. Page admins can select from a group of call-to-action buttons to add to the top of their...
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How to Make Facebook Posts Look Pro With Power Editor
Facebook business page users have a secret gem they can use (it’s so secret, most folks don’t know about it!)I’d like to share a new Web Marketing Rx: Facebook’s Power Editor. It was created for...
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What is a Boilerplate?
A boilerplate is the last paragraph in a press release that tells readers about your business. This is an important piece of the press release because it tells readers about your business which...
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LinkedIn Opportunities
LinkedIn did a tour all over America called the LinkedIn Opportunity Tour where they stopped in select cities and provided free headshots and profile advice. I am always doing LinkedIn research for my...
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The Importance of Good Customer Service
I did a business trip from Los Angeles to New York and on the way back, I decided to fly with Southwest since I had points that would make my flight cost only $5. When I landed at the airport, I went...
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New Feature for Facebook Pages: Services!
Facebook quietly launched a new feature for Facebook business pages that allow pages to showcase their services. The new Services feature lets you display your services directly on your Facebook page....
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Tips for Covering Events on Social Media
Last week, a couple of us from team WMT traveled to a Florida client to lead social media coverage for a fantastic wine festival that raises money for children. Covering events on social media, large...
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Account Switching is Now Available on Instagram
Fab, fab, fab news! You can now switch accounts on Instagram. No more logging in and logging out. Instagram lets you add up to five accounts which you can easily switch between several accounts. Oh...
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Social Media Cover Photo Sizes for 2016
Ever created a cover photo for social media only to find out it’s too small or doesn’t fit right? I have. I don’t want you to go through the pain I did so below are the appropriate dimensions for each...
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Do This Every Time You Boost a Facebook Post
I’m a huge fan of boosting Facebook posts when content is valuable and educational, and is accompanied by an eye-appealing photo. When you boost a post on Facebook, most of the time people will click...
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Canva Tip of The Month: Explore Templates
I’ve been using Canva for years to support clients with their social media marketing and content marketing efforts. In the beginning, design options were limited so most of the graphics I would design...
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How to Turn On Notifications for Your Facebook Page
Ever feel like it’s hard to keep up with messages and people’s posts and comments on your Facebook business page? Here is a simple solution. Facebook lets you choose what notifications you’d like to...
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How To Get Yourself In The Media (For Free)
If you’re a savvy business owner and an expert in your field, getting quoted in articles is a great way to help more people know about you and your brand! Want to get more media mentions? Start by...
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Our Favorite Social Media Tips When Covering Events
We are fortunate to cover some AWESOME events via social media and we’ve learned from years of experience, that planning ahead is the best strategy to covering events. “Plans are nothing planning is...
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Google Shortens Meta Description Snippets
At the end of 2017, Google expanded their metadata descriptions to 200+ characters (source). As of May 2018 Google reverted back to their old rules. As of now, titles are on average 50 characters and...
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